• Custom and Syndicated Market Research
  • info@africamatrix.com
  • +254 729 655 162

Market Research

Work with experts to understand your customers and grow your business. We provide companies, consulting firms and investors with market research and market intelligence solutions, enabling them to make better strategic decisions.

Grow your brand

Unlock the moments that create impact in the mind and in the market. We provide detailed insights into category dynamics and spending patterns, pinpointing opportunities to attract new consumers, build brand desire and market presence.

Customer Experience

We help you identify, optimise and activate the moments that create positive and sustainable emotions along your customer journey and ones that deepen customer loyalty and deliver a bigger ROI.

Qualitative Research

Consumer behaviour is strongly driven by emotional and intuitive factors. Our diagnostic methods, initially developed by our

Quantitative Research

Segmentation, tracking, brand equity, customer satisfaction research, pricing or concept testing? With a quantitative analysis, you will

Route to Market

Route-to-market analysis requires rigorous and up-to-date information on market conditions, which can be particularly challenging in the African

Know About Africa Matrix

Africa Matrix is an independent firm of consultants operating across Africa in the fields of Market Research and Market intelligence.  The cornerstone of Africa Matrix is its highly qualified and dedicated staff with top educational background and wide professional experience.

Africa Matrix approach to project implementation is based on the thorough understanding of the client requirements, mutual commitment and trust, in-depth capability to present and evaluate alternatives and the delivery of substantiated and comprehensive final results.


Market Research

We provide market research services designed for the African continent with international standards in mind.

Market Intelligence

We provide clients with a broad view of the market, making use of all our resources on the ground and using different methodologies

Business Consulting

We have specific business consultancy expertise in particular FMCG sectors but we also cover several other sectors